"DON'T BE AN ASS" ... view our EcoSpot

I must admit that I was heartbroken our EcoSpot did not make the list of finalists. Not because we'd hoped to win a new car (we would have donated it, as we have 2 newish cars). But we really wanted it to be seen BY MANY. So we've posted it on YouTube since the finalists were announced, and we've been trying to promote it in other ways. PLEASE watch it, and enjoy it (it's pretty funny, we think)!

It can also be found on YouTube at: http://www.youtube.com/watch?v=B-ckvAwYHl4

The main substance of our message is that there are many small and easy adjustments people can make in their everyday lives which can help protect the environment and curb the global climate crisis. Unfortunately there are many people who, because of their own hang-ups, are unwilling to accept the facts, unable to embrace the notion that they have the power to help, and are unable to see that they too stand to benefit from the small, basic changes they can make. We have broken these 'hang-ups' down into common stereotypes … each one is a different type of 'Ass'. In total, there are nine ‘Asses’ that appear in our EcoSpot (though the list of asses we wanted to include was much longer).

Our objective was to reach viewers who fit the description above, prompt them to identify which type of ‘Ass’ they might be, and ask themselves, “Why truly have I not yet embraced this?” Perhaps it’s politically driven. Perhaps they just do not personally like the ‘messenger’ and it has nothing to do with the message or facts themselves. Perhaps they’re too ‘cool’ or too ‘bad’ to get on board. Or perhaps they’re just too dim to get their head around it. Perhaps they’re too shallow and materialistic, or their priorities are inwardly focused. You get the picture. Our hope is that viewers will look within themselves, identify privately why they’ve been climatologically “dormant,” and experience an illumination that affirms they too stand to benefit personally from such small, but critical changes.

I have written two follow-up scripts as well, as the hope was that 'Don't be an Ass' would actually become an ongoing campaign. There are a couple of other 'Asses' (Tight Ass and Stubborn Ass specifically) that we were looking forward to introducing the world to!

If you enjoy our EcoSpot, please invite your friends, family and anyone else you're comfortable inviting to view it. It can also be found on YouTube at: http://www.youtube.com/watch?v=B-ckvAwYHl4 (we've received some really heart-warming and favorable emails from YouTube viewers).

We're proud of it. THANKS All!